Connections are important to us…
… both chemically and interpersonally! Sustainability is much more than just a promise. For us, it goes beyond respect for the environment to include maintaining long-standing partnerships and a supportive team.
Our Mission
We serve our core industries of paints, coatings and polymers with a wide range of additives, pigments, masterbatches, customized solutions, and above all, innovative chemistry. Our broad portfolio of products from well-known and renowned manufacturers is complemented by our sophisticated technical consulting services.
Our Vision
We build bridges for our clients with reputable suppliers, building the trust needed to be seen as an extension of their own team, while providing them with outstanding service, top-quality products, technical expertise and technology – all in a personal and attentive setting where everyone can turn even the biggest challenges into success.
Our Values
In addition to expert consultation and professional advice, we place great value on consistency, reliability and partnerships based on trust. This goes not only for our customers and suppliers, but also, to our employees, behind whom we always stand 100%.

Our Team
Dynamic, professional and always up-to-date – our experienced team shines with their exceptional eye for detail, team spirit and creativity. A sense of intuition and sensitivity towards our customers, as well as solid knowledge of products, guarantee courteous, precise service at all times.
Our local sales staff is well–versed in the many and diversified markets PORO serves.


Professional Expertise
Decades of industry experience pay off, especially when dealing with very specific challenges. Equipped with modern technological skills and sound training in both technical matters, and sales and distribution, our employees are true experts in their fields.
With continuous training opportunities and constant development of our product range, we are always at the cutting edge of innovation and market development.

The Environment
Natural resources need to be treated with care. That’s why we take specific measures to help protect our environment. We pay increased attention to sustainability and local partners, for example using state-of-the-art facilities for our infrastructure wherever we can.

Our Strengths
A passion for service
Our customers are our priority, which is why we maintain close contact with them, support them wherever they need it, and take time for their individual concerns.
Technical challenges
Complex jobs require complex solutions. With profound expertise and the use of cutting-edge technology, we tackle challenges efficiently and for the long-term.
Laboratory for paints, coatings and polymers
Our partner laboratory in Groningen, The Netherlands, is one of the most modern in Europe and offers all testing methods and special analyses in the areas of paints, coatings and polymers in their 1,400 m2 facility.
Flat hierarchies
Short communication channels and quick decisions give partners more flexibility and room to maneuver, saving both time and resources.
Expertise meets Business
Our technical field staff are qualified specialists in both technical matters and sales. Continuous training and development, creative approaches, and an eye for new developments are the keys to success.
24/7 delivery
Just-in-time deliveries are standard. We deliver around the clock – seven days a week.
Flexible orders
We are happy to cater to our customers’ needs in terms of order quantities and commissioning. By matching requirements and possibilities, we find the optimal solution together.
Specialists in medium-sized consumers
With extensive expertise and tailored service, we are a reliable partner for mid-sized companies.
Trustworthiness
We stand by our word. We believe that open communication, transparency and reliability are essential to long-standing partnerships.
History/Milestones

2022
Move to the new high-bay warehouse with hazardous materials, refilling, etc

2021
Move to new Headquarters in Puch near Salzburg, Austria
2021
Conversion of IT system to SAP S4 HANA
2018
Departure of the Rothschädl family as shareholders and complete takeover of the PORO Group by Thomas Linnemann
2015
Started representing CLiQ SwissTech AG
2013
Started representing BUCKMAN
2010
Started representing CINIC
2008
Started representing GEOTECH
2007
Sales of 196,397 tons of KRONOS titanium dioxide within the 50 years as a sales representative
2004
Founding of PORO Additive EOOD subsidiary in Bulgaria
2003
Founding of PORO Additive Sp.z.o.o. subsidiary in Poland
2002
Founding of PORO Additive GmbH subsidiary in Germany and PORO Additive AG subsidiary in Switzerland
1998
Started representing today’s ANGUS and IMERYS

1997
Started representing BORAX, today RioTinto Minerals
1997
Started representing CAB-O-SIL
1997
Started representing LUBRIZOL
1996
Started representing SOLENIS
1993
First business in Eastern Europe

1992
Thomas Linnemann joined the company
1989
Started representing today’s CABOT Masterbatch
1988
Started representing LIFOCOLOR
1986
Started representing today’s NOURYON, formerly BERORL / AKZO BEROL
1984
Sale of the first iron salts for water treatment
1972
Departure of partner Mr. Pointner and founding of Wacker-Chemie Österreich by Mr. Hanns Rothschädl (managing director)

1968
Construction of the first central warehouse and offices on the Münchner Bundesstrasse in Salzburg
1957
Started representing KRONOS
1947
Started representing Wacker-Chemie and Südchemie AG
1946
Start of chemical distribution
1945
Company founded

2022
Move to the new high-bay warehouse with hazardous materials, refilling, etc

2021
Move to new Headquarters in Puch near Salzburg, Austria
2021
Conversion of IT system to SAP S4 HANA
2018
Departure of the Rothschädl family as shareholders and complete takeover of the PORO Group by Thomas Linnemann
2015
Started representing CLiQ SwissTech AG
2013
Started representing BUCKMAN
2010
Started representing CINIC
2008
Started representing GEOTECH
2007
Sales of 196,397 tons of KRONOS titanium dioxide within the 50 years as a sales representative
2004
Founding of PORO Additive EOOD subsidiary in Bulgaria
2003
Founding of PORO Additive Sp.z.o.o. subsidiary in Poland
2002
Founding of PORO Additive GmbH subsidiary in Germany and PORO Additive AG subsidiary in Switzerland
1998
Started representing today’s ANGUS and IMERYS

1997
Started representing BORAX, today RioTinto Minerals
1997
Started representing CAB-O-SIL
1997
Started representing LUBRIZOL
1996
Started representing SOLENIS
1993
First business in Eastern Europe

1992
Thomas Linnemann joined the company
1989
Started representing today’s CABOT Masterbatch
1988
Started representing LIFOCOLOR
1986
Started representing today’s NOURYON, formerly BERORL / AKZO BEROL
1984
Sale of the first iron salts for water treatment
1972
Departure of partner Mr. Pointner and founding of Wacker-Chemie Österreich by Mr. Hanns Rothschädl (managing director)

1968
Construction of the first central warehouse and offices on the Münchner Bundesstrasse in Salzburg
1957
Started representing KRONOS
1947
Started representing Wacker-Chemie and Südchemie AG
1946
Start of chemical distribution
1945
Company founded
Do you have questions? We will be happy to answer them by phone or email!